With the implementation of the national policy and the response of consumers, the traditional rough houses will be withdrawn from the real estate market, and the hardcover room has become an industry trend. In order to make hardcover rooms more cost-effective and achieve the goal of “one-stop service,” real estate began to join forces with high-profile furniture companies to share the hardcover room. However, after all, a few furniture companies that can participate in cooperation are involved. How can a furniture company that does not participate in the promotion upgrade itself?

Hardcover Room Times

The era of hardcover room has come and where it has changed

The advent of the hardcover room era, in essence, only changed the standard of delivery. In addition, from a large perspective, that is, from the government's point of view, the promotion of hardcover houses is to advocate the development trend of green buildings, and it is of great significance for building a resource-saving society and promoting the adjustment of the housing industry structure.

On the one hand, the hardcover room integrates all aspects of real estate, decoration, building materials, supervision, transportation, etc. to achieve a reasonable allocation and optimization of resources. Compared with self-contained decoration, finished residential buildings can not only save construction materials, reduce construction waste and reduce environmental pollution, but also improve the performance of residential buildings, ensure the structure of houses, and ensure the safety of living.

On the other hand, the hardcover room can also save the many cumbersome aspects of the owner's self-service renovation. From the furniture industry of real estate-related downstream industries, new home transactions from rough houses to hardcover houses have a very large impact on the furniture market. It can even be said that the business model of the furniture market has changed within a certain range, and the impact is very great.

In the past, due to the small proportion of hardcover houses, the impact on the furniture market was not significant. The connection between furniture companies and real estate is also mainly through the distributor's efforts to compete for sampling rooms, in fact, it is only one of the ways of furniture terminal sales. Or it is a third-party company that can directly cooperate with the furniture company because it can make deals with the owners of the community and help purchase furniture.

However, with the arrival of the era of hardcover, real estate companies cross-border home industry, real estate developers and furniture brand companies directly to do, for the new home consumers to do tailor-made home decoration, from hard to soft furniture, etc., really create a "bags stay check" hardcover room. Furniture companies can be described as being "integrated" by real estate companies.

The renovation of new homes has gradually become mainstream, and the integration of real estate companies in the furniture industry is no longer through third parties. It is directly involved with furniture companies, through procurement or other forms of cooperation.

In 2015, Evergrande Group and the Lankao County Government of Henan Province signed a contract for the construction of the Evergrande Home Alliance Industrial Park. The Evergrande Group jointly established a furniture industry with a number of well-known furniture companies such as Sofia, Qumei and Xilinmen. It is understood that the production capacity of the Evergrande Home Alliance Industrial Park project will be mainly supplied by Evergrande's properties and distributors in the region. Under the same conditions, Evergrande will give priority to the purchase of products produced by the joint venture company.

In other words, the project output is mainly matched with Evergrande's hardcover market. What is even more direct is that large-scale real estate companies go directly to the factory to purchase furniture for new properties, and the amount of one purchase bill is over 100 million. This has made many furniture companies jealous and made adjustments to production and marketing models.

In the era of hardcover houses, real estate companies involved in the furniture market have a great influence on furniture companies.