New retailers and e-commerce companies have gradually become the trend of development in the retail sector on the third day, and many industries are beginning to gain growth from both.

The home improvement industry is no exception. After the capital-driven development of the Internet home improvement era, the development of the home improvement industry began to return to the essence.

So, what exactly is the essence of Internet home improvement? In the new retail era and e-commerce 3.0 era, how should the home improvement industry gain new energy?

Diminishing Internet Dividends, Traffic Empowerment Difficult to Change the Nature of Home Improvement

We all know that in the Internet era, especially in the era of mobile Internet, the main mode of enabling the “Internet +” model in the home improvement industry is through flow empowerment, that is, through the flow of traffic for traditional home improvement companies to achieve the purpose of the development of the home improvement industry. Under the boost of this way of empowerment, similar Internet home improvement traffic platforms such as Tuba Rabbit and Qijia Network were born.

However, this kind of flow-based empowerment can bring changes to the home improvement industry. Judging from the current development situation, basically there are changes, but with the advent of the consumption upgrade era, this way of empowering the flow cannot be adapted to the needs of users in the era of consumer upgrades.

Because in the era of consumer upgrades, users' needs have already obtained information from home improvement companies simply and conveniently, and smoothly connected with home improvement companies, turning into more emphasis on experience and practical home improvement effects. From this logic point of view, the simple implementation of traffic empowerment without changing the way that home improvement companies provide home improvement products and services can no longer play a substantive role and effect. This is the reason why the Internet home improvement industry has been criticized by people.

In essence, the empowerment of the home improvement industry in the Internet era is more like a marketing logic, and it does not involve too many substantive links and processes. Although the Internet home improvement companies put forward many leading models, these models have not been fundamentally implemented, and the difficulty in landing has become a major obstacle to the development of Internet home improvement companies.

It is undeniable that landing and construction problems really plagued the Internet home improvement is not the key to truly change the logic of home improvement. If we can't change the problem of landing and construction of a home improvement company, internet home improvement will become a false proposition. When people questioned the development model of Internet home improvement, a new era of advancing with deeper empowerment and deeper intervention as the main breakthrough declared the advent of a new era of home improvement.

In the era of new retail, how can Internet home improvement continue to gain energy?

Although the development mode of Internet home improvement did not bring too much essential influence to the development of the home improvement industry, the Internet's practice of enhancing the efficiency of the home improvement industry through flow empowerment enabled us to see the possibility that many home improvement industries could change. .

Thus, at the dawn of the new retail era, it has become a matter of course that empowering Internet homes through new retail methods is a matter of course.

So, in the era of new retail, how can Internet home improvement continue to gain energy? Specifically, it is mainly divided into the following aspects.

For the purpose of conversion. Although the users of the mobile Internet era were able to obtain information such as 24-hour monitoring, online communication of designers, knowledge and prices of home building materials, these changes merely stayed at a relatively shallow level and did not pay too much attention to users. For the real experience, all they have to do is to attract users to a platform through these novel ways, and the subsequent conversion may still require a lot of hard work.

Although in the era of mobile Internet, this development model can improve the efficiency of the home improvement industry to a certain extent, but in essence, the essence of the home improvement industry has not changed. Massive flow of traffic can be transformed to a negligible extent. Even if real users are transformed, the experience of these users in the actual home improvement process also faces many problems.

Entering the new retail era, the transformation of the home improvement industry, where marketing is the main gimmick, has been difficult to mention for substantive roles and effects. Large-scale flow platforms began to provide more products and services to facilitate user transformation by using traffic as the starting point. Tuba, Qijia, and other Internet home improvement companies are constantly upgrading their ability to intervene more deeply in the home improvement process and links by blessing new technologies.

Big data, VR, construction standards and a series of empowerment methods related to the actual operation and construction of home improvement began to appear among them. Through this in-depth intervention, they began to pull Internet home improvement companies that had lost confidence in them back to their platforms.

By optimizing the experience for conversion, New Retail is deepening the home improvement industry from a deeper level, and a new era of home improvement industry has come. Through deep participation, providing more in-depth empowerment means, the Internet home-installed traffic platform is transforming into a big S-based S2b model.